You may be thinking, how hard is it to post things on Facebook, Instagram, Tiktok, LinkedIn, etc?! I can do that and manage my business. If I get too busy, I'll just ask my teenage son/daughter/neighbor's kid to manage it for me!
A brand audit is an in-depth analysis of how your business is performing online. If you've been in business a while, but do not have a full-time marketing specialist your online brand probably needs improvement.
A common question asked is, "Should I hire someone to build my website, or should I simply build it myself?"